All Black 10 years celebration for the HUBLOT Beijing Oriental Plaza Boutique Reopening Ceremony

When invisible visibility asserts its opposites, join Hublot for its 10 Years Anniversary China Grand Tour.

The first store in Beijing — Hublot Beijing Oriental Plaza Boutique opened in 2010 — has witnessed the Swiss top luxury watch brand HUBLOT’s strong market performance through several years of rapid development. In 2016, Hublot’s largest retail location in China, invites guests to experience the World of Hublot inside a new decorated boutique that reopens today with the hope of connecting the past to the future.

Ricardo Guadalupe, CEO of Hublot, Loic Biver, General Manager of Hublot in Greater China, Lang Lang, Hublot’s brand ambassador and Jiang Lingfeng, General Manager of Beijing Oriental Plaza attended the ribbon-cutting ceremony for the boutique reopening. At the same time, Hublot All Black Concept 10 Years Anniversary officially launched its grand tour in China in Beijing Oriental Plaza. The “All Black” concept watches include Big Bang and Classic Fusion collections to interpret the "Visible Invisibility" dialectical philosophy. Hublot will share the story of "All Black" philosophy with watch collectors and high-end consumers, and bring a modern and fashionable feast to the distinguished consumers.


With the 120m2 interior, the boutique’s design exhibits the brand’s DNA of luxury and innovation combined with its Art of Fusion concept of unexpected combinations. It also conveys a contemporary style, with black lava stone and wood floors, graphite-colored leather furnishings, glass and polished stainless steel fixtures. The wall, decorated with the “pop art” watch art pieces and its elements, show the perfect fusion of explosion and collision of color in the hall of time, and the vibrant color also adds a modern touch of the avant-garde style. Meanwhile, the boutique is highlighted with high-tech innovations showing a part of Hublot’s history. The space reveals a fusion between premium materials and a luxurious yet modern aesthetic. As the biggest boutique in China, all collections of Hublot watches will be displayed for the discerning Beijing customers along with the reopening of the boutique. They will have a fascinating experience of exquisite watches and the best customer care and service from the brand.

Ricardo Guadalupe shared: "Hublot Beijing Oriental Plaza boutique has witnessed the extraordinary market breakthroughs and sales success story in Beijing, and now taking this reopening opportunity, we will continue Hublot’s maverick and avant-garde fashion style to attract more high-end consumers and fashion loving guests. HUBLOT All Black Concept 10 Years Anniversary exhibition does not only show the visionary idea as well as the evolution of “All Black” series from an idea full of doubt to the highly sought fashionable collections by customers within ten years, but it also shows the unique philosophy of our brand. As we always say at Hublot – “Be First, Be unique, Be Different.”


In 2006, Hublot surprised the watch-making industry with the Big Bang All Black model, unveiling the ALL BLACK concept and the pioneering philosophy of “Visible Invisibility” also emerged at this time. A black watch with black hands that are almost invisible above its entire dial. 10 years later, the watch case is invisible, but the movement of the timepiece is fully visible, this mutual dialectical philosophy relation and design concept still represents the philosophical illustration of the brand spirit. With the "Visible Invisibility" narrative of the passage of time, All Black Limited Editions became among the top list for collectors and Hublot afficionados. The success of this series also seemingly led the aesthetic and fashion trend of Hublot watches for ten years.

Lang Lang also shared his thoughts: "I really love Hublot’s courage to go beyond itself and its firm belief of being unique; at the same time, I even appreciate Hublot more for its relentless pursuit of art. Time and music seem to be invisible but are in fact visible, just like the “All Black” collections inherent to the “Visible Invisibility” philosophy into the concept of a watch. It is a unique cultural essence that allows Hublot to present outstanding artistic charm.

HUBLOT All Black Concept 10 Years Anniversary China Grand Tour will make its first official stop in Beijing Oriental Plaza. From September 6 to 12, 2016, a seven-day exhibition will present to the public the series of Hublot All Black watches, such as a variety of watches with matt texture from case to dial, the black design with multi-layers and different materials mixed with extremely precise technological functions with the beauty of this era. On one hand, Hublot combines its pioneering philosophy with the interpretation of craftsmanship of the exquisite watchmaking art; on the other hand, the brand never stops its all-round fusion with cross-boundary partnerships. Hublot formed a strategic partnership with the world's most famous racing and sports car manufacturer Ferrari, hosted several cross-cultural high-end wine tasting events, partnered with the UEFA and the FIFA, as first luxury brand to invest football, and lastly teamed with Berluti to better interpret “the fusion of arts” in the high-end lifestyle world. This Exhibition will also bring spotlight to the exhibition, and display a black Ferrari, and noble Berluti classic black shoes, together with Hublot "All Black" series.

Today, Hublot All Black concept will show its masterpiece and craftsmanship, and will then travel to Shanghai and Chengdu. Hublot All Black concept and its “Visible Invisibility” philosophy will continue carrying on its classical heritage and connecting to the future, to win glory on a broader world stage, so time to witness!


Sept.6 – Sept.12, 2016 Beijing OP LG 1
Sept.19 – Sept.25, 2016 Beijing SKP UG 1
Oct.16 – Oct.16 Chengdu IFS UG1
Oct.25 – Oct.31 Shanghai P66 UG 1

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