Friday 22nd September – Yesterday evening in Bratislava, within the majestic premises of the Radisson Blu Carlton Hotel emblazoned in a pink hue for the occasion, Hublot unveiled the name of its new Friend of the Brand, the successful Slovakian businesswoman Romana Skamlova while celebrating the reopening of its Bratislava boutique.

Amongst a magnificent floral decor, accompanied by Hublot Brand Director for Eastern Europe, France, Belux, United Kingdom and Scandinavia Benoit Lecigne, Romana Skamlova cut the ribbon to mark the grand reopening of the newly renovated Bratislava Boutique situated in the Radisson Blu Carlton Hotel, just a block away from the famous Danube River and close to the main attractions of Bratislava Old Town. The exclusive 40sqm boutique was designed by Hublot around the "Art of Fusion" concept, transforming tradition into the future. The combination of unique materials and styles adds luxury and elegance to the store while delicate shades of grey and black are complemented by vibrant coloured pop art paintings, featuring the most famous Hublot designs.

Announcing Romana Skamlova as its new Friend of the Brand, the Swiss luxury watchmaker demonstrated its ongoing support to women’s talent. Aged 28, former contender of the Miss Slovakia contest, Romana Skamlova is not only a successful businesswoman both in the fashion and catering industries in Eastern Europe but also a totally fulfilled woman and mother. Romana Skamlova joins the Hublot family.

VIPs and special guests such as Karolina Chomistekova and Barbora Franekova enjoyed a pre-evening cocktail while famous Slovakian Fashion TV presenter Jasmina Alagic invited guests to select a watch in the newly refurbished Hublot Boutique, to enjoy a photo-booth session and to post their favourite picture on Instagram, using the hublotloveswomen hashtag. Romana Skamlova herself gave it a try wearing the new Spirit of Big Bang Moonphase King Gold Pink, a tonneau watch infusing the brilliant intensity of the moon with a trendy coloured dial, a matching stone-set bezel and an open work architecture with a semi-transparent sand-blasted disc revealing two alternating moons, also in matching shades. Existing in both King Gold and titanium cases, the Spirit of Big Bang Moonphase features a 50-hour power reserve and a stunning complication at 6 o’clock. A truly indulgent horological mechanism and complication.

All guests then enjoyed a cocktail inside the Radisson Blu Carlton bar and restaurant, The Mirror Bar. Surrounded by an outstanding floral adornment, they were carried along by the captivating music of DJ TIM. To close such a memorable evening, Veronika Vagnerova winner of the best hublotloveswomen Instagram picture, was awarded a unique Hublot Pop Art artwork by Romana Skamlova and Benoit Lecigne.

Benoit Lecigne, Hublot Brand Director for Eastern Europe, France, Belux, United Kingdom and Scandinavia said: “Tonight in Bratislava, Hublot celebrates women’s power, success, vision and intelligence. For years, Hublot has shown its commitment to supporting women all around the world through the Womanity Foundation and the creation, last year, of the Hublot Loves Women Entrepreneurship Award in Japan. I am very proud to welcome Romana Skamlova, an inspiring character for all women, here in Eastern Europe, into the Hublot family.”

Romana Skamlova said: « A watch tells more about the person who is wearing it rather than anything else. It is an essence of our style and attitude. I feel close to Hublot, and tonight I am really proud to become Friend of the Brand in Slovakia and to join the Hublot Family. »