Hublot Craftsmanship

From sketch to prototype It all starts with a pencil sketch, followed by a virtual model, and finally a prototype is built before the production launch.
Melting Magic Gold
Technician melting Magic Gold
Magic Gold ingredients
Ceramic bezel in powder
Melting Magic Gold
Magic Gold Big Bang case - Close-up
1/6 | Melting Magic Gold
2/6 | Technician melting Magic Gold
3/6 | Magic Gold ingredients
4/6 | Ceramic bezel in powder
5/6 | Melting Magic Gold
6/6 | Magic Gold Big Bang case - Close-up

From sketch to prototype

It all starts with a pencil sketch, followed by a virtual model, and finally a prototype is built before the production launch.

Creativity can come about in the most curious ways. From reading through the annals of history to a sudden stroke of genius while strolling through park, the sources of inspiration are endless.

At the Hublot manufacture, such ideas are brought to fruition through the synergy between the various various expertise and departments. From a sketch of a product or movement to a virtual 3D model, followed by a working prototype and finally serial production, the entire process requires patience, expertise and a lot of trial and error.

1. Movement Design

Starting from the idea and the first pencil stroke, the micro-technology engineers and draughtsmen put together a dossier of plans that will be used to manufacture the components of a new movement.

The conception of a movement begins with an idea put onto paper in rough pencil sketches, with a clear vision in mind in terms of desired basic functions, complications and a general shape or aesthetic direction.

Once the basic movement design is established, the micro-engineers and draftsmen put together a precise blueprint of the movement and its individual components, as well as the methodology for their production and assembly.

Which comes first, the movement or the watch?

The way a new watch concept is developed depends entirely on the , a specific need in mind, such as the development of a chronograph that can time football matches, the result of which is the Unico Bi-Retrograde Chrono movement. In other instances, where the movement concept is so out of the ordinary such as the Antikythera mechanism, the movement comes before the final watch.

2. Watch Design

Always at the cutting edge of new ideas, the designers draw their inspiration from the brand’s DNA, but also from the world of their ambassadors. Everything starts with a detailed sketch on paper.

“The Art of Fusion” is far more than just a slogan. It is an attitude and ideology that encompasses the very core of Hublot’s product development ethos.

Whether it’s an entirely new watch concept or the adaptation of existing creations within Hublot’s lineup, the designers at Hublot draw inspiration from the brand’s own vast repertoire of creations as well as the the worlds of its partners and ambassadors to conceive a new watch.

Incorporating all the design elements and features made by possible by having a manufacture capable of developing new movements and materials, details as vital as the general case shape and dial layout to minute ones such as the form of the signature “H” screws and shape of the crown and pushers are all sketched onto paper; the first step in the process of creating a Hublot masterpiece.

3. Prototyping workshop

Once the plans have been validated, the prototyping watchmaker develops the first movement prototypes before the production launch, in close collaboration with the Technical Office engineers.

Ideally located right besides the R&D department, the Prototyping Department takes on the challenge of taking the product plans and blueprints and turning them into a tangible working prototype; essentially the first functioning example of a concept.

No easy feat, the Prototyping department work on tweaking some of the components and original design so as to function optimally, as real life conditions vary greatly from the perfect environment of virtual 3D models.

Working closely with the engineers in the Technical Office, the Prototyping Department also takes on the task of producing the blueprints and methodology necessary to manufacture the components and assemble the movements and watches together in a standardized manner.

Such prototyping methods are also applied to new case designs and materials, which are tested and improved in durability, water and air pressure resistance, as well as an overall homogeny in appearance and finish.