7 October 2020 AJAX REMAINS ON HUBLOT TIME UNTIL 2023 The Swiss luxury watchmaker proves once again its love for football! Hublot and Ajax have extended their long-term agreement until the 2022/23 season. Both parties announced the extension of their partnership in the presence of Ajax Amsterdam player Perr Schuurs and Commercial Director of Ajax, Menno Geelen in the Hublot Boutique Amsterdam. Hublot remains both Official Sponsor and Official Timekeeper of Ajax. On behalf of Hublot Schaap en Citroen Jewellers CEO, Mark van Nieuwkerk, signed the contract in the Hublot Boutique Amsterdam. The collaboration with Schaap en Citroen Juweliers, Hublot's exclusive retailer in the Netherlands, will also be extended. Since 2011, the collaboration with Ajax has ensured overwhelming success in brand awareness for Hublot in the Netherlands. This also contributed to the opening of the Hublot Boutique Amsterdam at P.C. Hooftstraat 142 in 2018. Alongside Chelsea, Juventus and SL Benfica, Ajax Amsterdam is the fourth European club to be part of Hublot's squad. “Hublot has been a highly valued partner for almost ten years now. Hublot has been the first luxury brand to invest in football in 2006, and today the brand is present in all the big competitions as well as all the important clubs, and we are proud to be among this outstanding international line-up. ” Menno Geelen Commercial Director of Ajax “Since our partnership began in 2011, Ajax has continued to shine as one of Europe’s most exciting teams, and one with consistently promising young talent, thereby naturally leading us to renew our partnership for another 3 years. ” Ricardo Guadalupe CEO of HUBLOT LATEST NEWS HUBLOT UNVEILS THE CLASSIC FUSION CHRONOGRAPH BRONZE BROWN: A US E-COMMERCE EXCLUSIVE New York, United States – [October 16, 2025] – Celebrated for its warm sheen and unmistakable character, bronze has long captivated artisans and watchmakers alike. The Classic Fusion Chronograph Bronze Brown pays homage to that heritage in a watch that feels both classic and modern, raw and refined. Building on the success of the original Classic Fusion Bronze Brown, this second edition introduces the chronograph complication—adding contemporary precision to an age-old material. Limited to just 30 pieces and available exclusively through Hublot’s U.S. e-commerce platform, this chronograph is not only an instrument of precision, but a statement piece that evolves uniquely with every wearer. learn more HUBLOT AND DANIEL ARSHAM UNVEIL THE MP-17 ARSHAM SPLASH : A FLUID EVOLUTION OF ARTISTIC HOROLOGY October 9th 2025, Singapore - Pioneering Swiss luxury watchmaker Hublot has announced the latest evolution in its ongoing partnership with celebrated American artist and Hublot Ambassador, Daniel Arsham: the Hublot MP-17 MECA-10 Arsham Splash Titanium Sapphire. Following the success of the transformable pocket watch, the MP-16 Arsham Droplet, this new timepiece once again rewrites the rulebook on watch design, finding its inspiration in the dynamic essence of water, organic forms and transparency. learn more
