BEYOND WHITE

Winter tightens its grip. Nature steels itself. Ridgelines are sharp, battered by the wind. Survival of the toughest. For Hublot, a natural fit. But this is never about life imitating nature. The aim is not to recreate these summits but to channel their energy. Time emerges in a fusion of material and movement, a force expressed by the translucency of sapphire, the robustness of titanium, the texture of rubber, the lightness of carbon and the density of ceramic — all Hublot signatures. They are sculpted into crisp geometries and clean angles. Every line conveys the mark and strength of Hublot. No frills. No excess : execution is razor-sharp, intention clear. The mountain landscape sets the tone with emphatic colours: petrol blue, frosted carbon, black, flashes of orange, a volcanic monochrome. There is nothing innocent here, not even white. Nothing neutral. Nothing decorative. Only deliberate choices. Avowed. Embraced.

With endless creativity, Hublot imagines a season laden with contrast. Finely honed techniques celebrate the H Way of Life. For lovers of snow, ice and testing conditions, two special-edition Big Bang in titanium or sapphire capture the depths of winter in their icy livery. Turn them over and six snowflakes around the rotor are a reminder that precision never stops. Alongside these ephemeral Hicons, Hublot has assembled other equally emblematic timepieces — sure to delight Hublotistas in search of fresh ways to express their attitude, and their style, at any latitude, every altitude. They encapsulate the diversity of Hublot’s design language: round cases and tonneau shapes, skeleton, UNICO and Meca-10 movements, anniversary chequerboard dials, gemset geometries, frosted carbon bezel and One Click straps for freedom. Each in its own way explores the topography of time, sharpness of line and the energy of the elements — fusions unique to Hublot. Because there is more than one way to experience winter and more than one way to wear Hublot.