26 January 2021 CLASSIC FUSION TAKASHI MURAKAMI ALL BLACK When a watch becomes a work of art: The Classic Fusion Takashi Murakami All Black blurs the lines! For its first collaboration with a Japanese contemporary artist, Hublot has pushed at the boundaries of creation by developing a new dynamic on the theme of Murakami’s artistic emblem, the smiling flower. Hublot loves Art! Before we know how to talk, we sing. Before we know how to write, we draw. We can barely stand up and we dance. Art is at the very foundation of human beings, a truth that has been embraced by the Hublot manufacture through its “The Art of Fusion” motto. The watchmaking manufacture regularly draws on great creative spirits. Our team of ambassadors is now joined for the first time by one of the most internationally renowned living artists: Takashi Murakami. His visually very modern style offers a subtle reflection between Japanese tradition and pop culture. He masterfully achieves this result by combining leading-edge multimedia tools with traditional Japanese techniques such as gold leaf. A real rock star in the contemporary art world, he coined the name Superflat for the artistic movement he began. An initial visit to the Hublot manufacture in February 2020 enabled Takashi Murakami to familiarise himself with the work of a watchmaker and timepiece design. This triggered a creative process that resulted in the very innovative Classic Fusion Takashi Murakami, inspired by Murakami’s icon, the smiling flower. Here, it is present both in and on the watch. Thanks to an ingenious ball-bearing system developed by Hublot’s engineers, its petals start turning. The center of the smiling flower is inserted onto the sapphire glass, creating a unique three-dimensional effect to go along with its wide prominent smile. The Classic Fusion Takashi Murakami All Black takes up one of the most evocative Hublot signatures, the All Black! Invented by Hublot in 2006, it turns out that the “All Black” style is also one of Murakami’s artistic signatures. For an even more pronounced effect, the petals (456 brilliants) and face (107 brilliants) are here set with black diamonds. The watchmakers in Nyon have installed their manufacture Unico calibre in the case with its Classic Fusion emblematic design, a movement offering a 72-hour power reserve. As the first collaboration between Hublot and a Japanese artist, the Classic Fusion Takashi Murakami All Black will quickly become a real collector’s item since it is limited to only 200 models. Read more “Takashi Murakami is an international star, not only in contemporary art circles but also with the general public. He shakes up the borders between art and pop culture. It is a real privilege to see him join our team of ambassadors. We are delighted with the launch of this watch-work of art!” Ricardo Guadalupe HUBLOT CEO “When I visited the Hublot manufacture in Switzerland for the first time, I realised to what extent the traditional know-how, precision, futuristic technology and craftsmanship were all intertwined in the creation of a watch. Bringing my art into the creativity of these watchmakers represents a unique adventure for me. ” Takashi Murakami Contemporary Artist Art & Music TAKASHI MURAKAMI Learn more ©TM/KK LATEST NEWS THE COUNTDOWN IS ON: TWO WEEKS TO GO UNTIL HUBLOT STARTS THE CLOCK ON UEFA WOMEN’S EURO 2025™ FOOTBALL COMES TO SWITZERLAND THIS SUMMER WITH THE UEFA WOMEN’S EURO 2025™. HUBLOT, THE FIRST WATCH IN FOOTBALL, WILL TIME EVERY MINUTE AS THE TOURNAMENT’S OFFICIAL TIMEKEEPERNYON, Switzerland, 18 June 2025 – Two weeks to go! The UEFA Women’s EURO 2025™ begins on Wednesday July 2 and Hublot will be there to time every minute. The festival of football will be contested by 16 teams across eight venues in Hublot’s home country of Switzerland. As the first luxury Swiss watch in football, Hublot will serve as the tournament’s Official Timekeeper, reprising its role from when the event was held in England three years ago. learn more ONE CLICK TO SUMMER MODE June 5th, 2025, Mykonos - If there’s one thing not to miss this season, it’s the launch of the new Big Bang Unico Summer 2025 and the unforgettable Hublot Summer event that comes with it. Since 2017, Hublot has been beach-hopping through the most exclusive Mediterranean hotspots, bringing its bold energy to the places where summer never sleeps. In the heart of Mykonos, Hublot Ambassador and the world’s fastest man Usain Bolt and Friend of the Brand, Mattia Vitale, member of DJ trio Meduza set the tone for an exclusive summer celebration with press, clients, KOLs and members of the Hublot family. Drenched in sun-kissed orange and Mediterranean blue, the Big Bang Unico Summer 2025 captures the essence of endless days under the sun, warm sand between your toes and waves gently lapping the shore. learn more