9 September 2020 HUBLOT BECOMES THE PREMIER LEAGUE’S OFFICIAL TIMEKEEPER The world’s most-watched football league moves onto Hublot time Hublot is thrilled to announce it will become the Premier League’s Official Timekeeper from the start of the 2020/21 season. Hublot Loves Football! Hublot’s historical and now ubiquitous presence in football makes it a perfect partner for the Premier League, which attracts many of the world’s best players and most decorated managers, and is enjoyed by fans around the globe. Matches featuring the 20 teams are available to watch in 880 million households in 188 of the world's 193 countries recognized by the United Nations. According to research company Nielsen Sports, the Premier League has a cumulative global audience of 3.2 billion, making it the world’s most-watched football league. Not only was Hublot the first luxury brand to invest in football by partnering with the Swiss National Team in 2006, but now the company has one of the largest portfolios throughout the sport. Hublot’s partnerships cover international, European, national, women’s and club competitions, as well as legendary players and managers. This includes iconic competitions, clubs and figures such as the FIFA World Cup™, UEFA EURO (Men’s and Women’s), UEFA Champions League (Men’s and Women’s) and Europa League, Chelsea FC, Juventus FC, SL Benfica, AFC Ajax, as well as living legends such as Pelé, Maradona, Kylian Mbappé, Didier Deschamps, José Mourinho and Alex Morgan. “We are extremely excited and proud to become the Premier League’s Official Timekeeper. This is a milestone moment for Hublot. Since 2006, we have shown Hublot is hugely passionate about football and that we add great value to every competition, club and talent with whom we partner. We look forward to working together to bring this partnership to life on and off the pitch. Hublot Loves Football and our partnership with the Premier League is the proof!” Ricardo Guadalupe HUBLOT CEO As Official Timekeeper for the League, Hublot will time every match pitch-side and on TV screens all over the world. The Hublot logo will sit alongside the on-screen graphic showing the match score and time. The Swiss luxury watch company will also be represented at every game via the iconic Hublot Big Bang Unico-shaped Referee Board held up by the fourth official to signal extra time and substitutions. Premier League referees will also time matches using a Hublot Big Bang luxury smartwatch, which includes goal-line technology. Between matches, Hublot will feature on all of the Premier League’s digital platforms. Read more “We are delighted to welcome Hublot as the Premier League’s Official Timekeeper. Hublot bring a wealth of experience in sports timekeeping, particularly in football, and are renowned for being at the forefront of innovation. We look forward to working closely together and developing the partnership to bring exciting matchday and digital activations to fans around the world.” Richard Masters Premier League Chief Executive “Following a very successful four-year partnership with the Premier League, TAG Heuer is gradually refocusing its investments on its core areas of sponsorship: motor sports and speed and precision sports. However, the Premier League is a fantastic platform which will further enhance Hublot’s already impressive football portfolio, and we are delighted to be able to retain this important partnership within the LVMH Watchmaking Division.” Stéphane Bianchi LVMH Watch and Jewelry CEO LATEST NEWS HUBLOT AMBASSADOR AND FOOTBALL CHAMPION KYLIAN MBAPPÉ UNVEILS THE NEW CLASSIC FUSION CHRONOGRAPH UEFA CHAMPIONS LEAGUE TITANIUM September 9th 2025, Nyon – In football, timing is everything. Since 2015, Hublot has been the Official Watch of the UEFA Champions League, measuring greatness, second by second, goal by goal, glory by glory. To celebrate 10 years of unforgettable moments, Hublot introduces the Classic Fusion Chronograph UEFA Champions League Titanium, a limited-edition timepiece that kicks off the 2025/26 season in style, available in just 100 pieces. Dressed in legendary blue. Powered by the spirit of champions. learn more PATRICK MAHOMES JOINS HUBLOT’S ELITE HUBLOT ANNOUNCES NFL SUPERSTAR PATRICK MAHOMES AS A BRAND AMBASSADOR, BRINGING HIS RECORD-BREAKING LEGACY TO THE WORLD OF HIGH-END WATCHMAKING September 3rd, Nyon, Switzerland, - Hublot, the Luxury Swiss watchmaker renowned for its bold designs and unparalleled craftsmanship, is pleased to announce three-time Super Bowl Champion and Quarterback of the Kansas City Chiefs, Patrick Mahomes as its newest brand ambassador. As one of the most disruptive and dynamic figures in modern sports, Mahomes embodies the spirit of innovation and excellence that Hublot celebrates around its timepieces and partnerships. learn more
