8 May 2024 KOREAN MICHELIN STAR CHEF MINGOO KANG IS HUBLOT’S NEW FRIEND OF THE BRAND "HARMONIOUS FUSION IN HAUTE CUISINE” The Swiss luxury watch manufacture is delighted to announce that Korean two Michelin stars chef Mingoo Kang has joined the Hublot family. Like Hublot position in the watchmaking world, the chef established an unrivaled position in the Korean contemporary culinary universe. Seoul, May 1st 2024 – Hublot is delighted to welcome Mingoo Kang as new Friend of the Brand, furthering the Maison links with visionaries collaborations in the world of gastronomy. Chef Kang has already built an impressive resume overseas, although still in his early 30s. After becoming the youngest head chef at Nobu Bahamas (part of renowned chef Nobu Matsuhisa’s empire), Kang has since worked in various locations around the world before returning to Seoul, Korea, in 2014. He established himself as a leader in the Korean food contemporary field. If there’s one identity that Mingles can claim, it’s that of serving innovative ”Hansik”- traditional Korean - food. “I use different Korean herbs and ingredients that are in season, as well as traditional sauces and fermented vinegar to create my dishes,” Kang explains. The name of his restaurant, “Mingles” comes from the chef Mingoo Kang’s name, it also signifies a “harmonious mix of different things.” His Seoul restaurant, voted the best restaurant in Korea, is a space where the young 2 Michelin stars chef’s dreams, experiences and philosophy all come together. The 2 Michelin stars chef constantly works to be better today than he was yesterday and consciously uses precise components in his dishes, similar to the precision of a watch movement. This is exactly the same vision Hublot has in the watchmaking world. Hublot is a brand that honors tradition while fusing and innovating, When I look at Hublot watches, I realize that they are very similar to “Mingles”, which respects tradition but pursues change and innovation by adding today's sensibilities. I will always keep a watch with these values close at hand to remind me of the preciousness of time." said Chef Kang. “His philosophy towards cuisine is exactly same as that of our Maison towards watches, "To be First, Unique and Different." Mingoo Kang has relentlessly created new and exquisite dishes beyond existing customs and rules, while he is one of the chefs who make best use of traditional ingredients. I believe he will embody the value of Hublot in his work in a most beautiful and audacious way.” RICARDO GUADALUPE HUBLOT CEO LATEST NEWS HUBLOT REINVENTS ITS MP-10 TOURBILLON WITH TWO NEW CASES IN SAPPHIRE AND BLACK CERAMIC Nyon, Switzerland, 7th May 2025 - Three years. This is how long it has taken to construct and deliver the first 50 pieces of the original MP-10 Tourbillon. Three years in which this veritable watchmaking UFO has remained not only unsurpassed, but unrivalled. And with good reason: with no dial, no hands, and not even an oscillating weight, the piece boasts a roller display, a circular power reserve, and regulation via a tourbillon inclined at 35° with automatic winding by two linear weights. More than a watch, it is a manifesto which fuses the past, present and future of Haute Horology in a single piece: first, unique and different. learn more THE WORLD’S MOST FAMOUS AND PAMPERED FELINE CHOUPETTE STARS IN HUBLOT’S BIG BANG 20TH ANNIVERSARY CAMPAIGN Nyon, Switzerland, 2nd May 2025 – The internet’s reigning feline icon, Choupette, has landed her most unexpected role with luxury’s most polarizing watch brand Hublot. The Swiss watchmaker has tapped fashion’s famously pampered cat to celebrate its 20th anniversary of the iconic Big Bang collection. learn more