10 September 2023 Novak Djokovic goes a step beyond the records with 24 Grand Slams and a fourth U.S. Open title Idemo Nole! This afternoon on the hallowed court of the Arthur-Ashe Stadium, Hublot ambassador Novak Djokovic added a fourth U.S. Open title, and extended his unique all-time men’s Grand Slam record to 24. No one in history has ever won more Grand Slams. At 36, Nole is now firmly established as the most successful male tennis player of all time. Tenacious, resilient, and possessing the fiercest will to win, Novak embodies the values so dear to Hublot. A unique passion that first drew Hublot and Nole together and that has seen them become firm friends and partners in the truest sense. Together, we are committed to our craft, our passions and our family and friends. Nole’s story started two decades ago, and we stand today to witness his rewriting of tennis history. He turned professional in 2003 and has rewritten tennis history, breaking records, defying the odds, achieving the impossible and overcoming adversity again and again. His unique determination, led him to win his first Grand Slam at the Australian Open in 2008 and he has gone on to dominate the most competitive period in tennis history, elevating the game at every turn. Always, his iron will has shone through in his quest to become the greatest player ever to pick up a racquet. His list of records is incredible. As well as winning 24 Grand Slams, Nole has spent more weeks as world number one than any other male or female player in history, and finished the year as the highest ranked men’s player a record seven times. He has won 38 ATP Masters 1000 titles, also more than any other player in history. In all, he has won 94 career titles and is one of only eight men to have completed the Career Grand Slam, winning each of the four majors at least once, and one of only four male or female players to complete the Triple Career Grand Slam, winning each of the Slams at least three times. “Nole, you keep amazing us! You truly are a unique champion and a unique human being. What an incredible honour it is to know you and to be part of your extraordinary story. Your talent, your professionalism and your heart are a constant inspiration to me and to everyone at Hublot. We offer you our congratulations on this fantastic win and another historic milestone, and wish you every continued success on and off the tennis court. First, different and unique – Hublot loves Nole!” RICARDO GUADALUPE HUBLOT CEO LATEST NEWS THE WORLD’S MOST FAMOUS AND PAMPERED FELINE CHOUPETTE STARS IN HUBLOT’S BIG BANG 20TH ANNIVERSARY CAMPAIGN Nyon, Switzerland, 2nd May 2025 – The internet’s reigning feline icon, Choupette, has landed her most unexpected role with luxury’s most polarizing watch brand Hublot. The Swiss watchmaker has tapped fashion’s famously pampered cat to celebrate its 20th anniversary of the iconic Big Bang collection. learn more BIG BANG NIGHT: KYLIAN MBAPPE AND USAIN BOLT JOIN HUBLOT IN THE CELEBRATION OF THE 20 YEARS OF ITS ICONIC MODEL Geneva, 3rd April 2025 - Hublot marked the 20th anniversary of its iconic Big Bang model with a memorable evening and first ever encounter of its ambassadors Kylian Mbappé and Usain Bolt at the Geneva Arena, as part of the Watches & Wonders fair. This unforgettable celebration was a tribute to Hublot's trailblazing spirit and an ode to the brand's "Art of Fusion". learn more