9 April 2024 THE SQUARE BANG UNICO REINVENTED IN MAGIC GOLD Hublot is unveiling two new Square Bang Unico models, combining scratch-resistant Magic Gold with the powerful features of the new icon. The Square Bang was designed as an everyday piece. This is why it was originally made from titanium. Since then, the piece has found its place, its public, and its fans. And there are many among them that do not want to have to choose between durability and luxury, resilience and the lustre of gold. Two new references of the Square Bang Unico in Magic Gold were, of course, the natural next step. They have been unveiled today at Watches & Wonders. The piece retains its extraordinary design: a solid square with rounded corners, the bezel punctuated with the 6 signature Big Bang screws. It also has this icon's skeleton dial, lugs on either side of the case, and the integrated "One Click" bracelet which allows it to be changed at will. But its strongest feature remains this bezel. In watchmaking, the bezel is always approached with great care. It needs to be as slim as possible, so it is not too vulnerable to impacts. For this new Square Bang, the stance is radically the opposite. The bezel is massive and protruding. It powerfully underscores the geometry of the case. It extends generously away from it. It is clearly functional, supporting the six H-shaped screws which attach it securely to the case. And it is as lustrous as it is practical: made from solid Magic Gold, it is the framework within which the Unico, a bicompax manufacture date and chronograph movement, shines. Its lustre is that of Magic Gold. Developed and patented by the Manufacture, Magic Gold is the first and only 18-karat gold alloy in the world to be completely scratch-resistant, even when leading an extremely active lifestyle. This scratch-resistance is due to its hardness of almost 1000 Vickers, compared to 400 Vickers for standard 18-karat gold and 600 Vickers for hardened steels. Only diamond can boast a greater hardness. This ensures it retains its beauty, lustre and polished finish over time. A genuine revolution in the world of precious metals, and its authenticity is duly certified: Magic Gold is an 18-karat gold verified by the Central Office for Precious Metals Control. Its reflections highlight the geometry of the Square Bang. The bezel is worked across all three dimensions: in terms of height with the generous thickness of gold; sides which are slightly concave, leading to a domed surface. The edges are soft. The piece, crafted from a solid block of gold, is completely polished. This is a unique feature, exclusive to this Square Bang: normally, bezels are rarely this large and polished, as they would be vulnerable to scratches. But as Magic Gold is scratch-resistant, Hublot has enjoyed free rein when designing this bezel, both in volume and surface finish. “Twelve years ago, Hublot invented scratch-resistant 18-karat gold and named it Magic Gold. This now needs no introduction. Today, it is part of Hublot's DNA. The Square Bang? Again, the same debate: no-one expected us to attempt this. But, of course, that's exactly what we did. And the Square Bang Magic Gold will now also become a key part of Hublot's history.” Ricardo Guadalupe HUBLOT CEO LATEST NEWS THE COUNTDOWN IS ON: TWO WEEKS TO GO UNTIL HUBLOT STARTS THE CLOCK ON UEFA WOMEN’S EURO 2025™ FOOTBALL COMES TO SWITZERLAND THIS SUMMER WITH THE UEFA WOMEN’S EURO 2025™. HUBLOT, THE FIRST WATCH IN FOOTBALL, WILL TIME EVERY MINUTE AS THE TOURNAMENT’S OFFICIAL TIMEKEEPERNYON, Switzerland, 18 June 2025 – Two weeks to go! The UEFA Women’s EURO 2025™ begins on Wednesday July 2 and Hublot will be there to time every minute. The festival of football will be contested by 16 teams across eight venues in Hublot’s home country of Switzerland. As the first luxury Swiss watch in football, Hublot will serve as the tournament’s Official Timekeeper, reprising its role from when the event was held in England three years ago. learn more ONE CLICK TO SUMMER MODE June 5th, 2025, Mykonos - If there’s one thing not to miss this season, it’s the launch of the new Big Bang Unico Summer 2025 and the unforgettable Hublot Summer event that comes with it. Since 2017, Hublot has been beach-hopping through the most exclusive Mediterranean hotspots, bringing its bold energy to the places where summer never sleeps. In the heart of Mykonos, Hublot Ambassador and the world’s fastest man Usain Bolt and Friend of the Brand, Mattia Vitale, member of DJ trio Meduza set the tone for an exclusive summer celebration with press, clients, KOLs and members of the Hublot family. Drenched in sun-kissed orange and Mediterranean blue, the Big Bang Unico Summer 2025 captures the essence of endless days under the sun, warm sand between your toes and waves gently lapping the shore. learn more