6 March 2023 HUBLOT ANNOUNCES CONTEMPORARY ARTIST DANIEL ARSHAM AS A NEW AMBASSADOR To begin the collaboration, Daniel Arsham will create a Hublot-inspired 20-metre sundial in the Zermatt snowscape in Schwarzee, at 2583m. Hublot loves Daniel Arsham! The Swiss watchmaker continues its quest to be first, unique and different by announcing the American contemporary artist Daniel Arsham as a new Ambassador. Based in New York City, Daniel is known for his powerful works across film, painting,sculpture and installation. He has frequently explored the concept of time throughout his oeuvre, particularly through his Connecting Time series of works and his iconic Hourglass. Daniel Arsham & Hublot CEO Ricardo Guadalupe To start the clock on the new collaboration and to celebrate the eternal links between watchmaking, art and craft, Daniel will unveil a 20-metre sundial in the snowscape of the Swiss mountain resort of Zermatt, in the shadows of the Matterhorn, the most recognizable peak in the Swiss Alps. The installation, titled Light & Time uses natural elements to merge the roots of timekeeping with the craftsmanship in land art. The functioning outdoor timekeeping installation is based on the shadows cast by the quartz crystal shaped obelisk. Arsham has blended form and function, creating the sundial out of the natural elements in the Swiss Alps. In this way, snow and light are combined to connect his own crystalized universe with the heritage and history within Hublot’s Swiss watchmaking craft. The sundial will echo Hublot’s design language, integrating familiar cues such as the famous screws that hold the Big Bang’s bezel in place. The installation will also come with a twist: it will only be visible from the top of the mountain. To view it, art lovers will have to use Zermatt’s ski lifts. “I’ve been watching Hublot and the projects it has supported in the contemporary art space with great interest for many years, and admired its audacious approach to watchmaking, design and craft. The Art of Fusion remains one of the smartest projects in watchmaking. I love how Hublot crafts ideas, influences and materials together to create unique, defining forms. It is of course a special moment joining the Hublot Family and I’m super curious to execute the Hublot x Daniel Arsham sundial project in Zermatt. Physically, the temporary installation will capture something of how fleeting time can feel, but it will also be lasting, creating a memory that transcends the passing of the seconds, minutes, hours and days in all those who make the journey up the mountain to see it.” DANIEL ARSHAM CONTEMPORARY ARTIST AND HUBLOT AMBASSADOR This year is a significant year for Daniel. It marks 20 years since he was awarded the Gelman Trust Fellowship Award and won the prestigious GNMH Award, bringing him to the attention of the art world. He has since become one of the industry’s most influential and in-demand contemporary artists. He studied at Cooper Union in New York and has exhibited in New York, Paris, Tokyo, Shanghai, Los Angeles and London, and counts among his past collaborators fashion designer Hedi Slimane, artistic director of Dior Kim Jones, Porsche and Pokémon. His work is known for what commentators have described as a ‘mythical contemporary archeology’, whereby he takes familiar forms and erodes or reforms them. “We’ve been hoping this day would come! Daniel Arsham is one of the most exciting creative talents working in contemporary art today and we’re so excited to welcome him into the Hublot Family and call him a Hublot Ambassador. His bold, audacious, groundbreaking portfolio of work is a perfect match for Hublot and our approach to watch creation: first, unique, different. We’ve no doubt this will become a hugely productive collaboration and we can’t wait to explore it further with Daniel and with Hublot and art fans. Hublot loves Daniel Arsham!” RICARDO GUADALUPE HUBLOT CEO Zermatt was a natural location to explore the collaboration with Daniel. It’s a Hublot town! The wood-panelled, chalet-style Hublot Boutique Zermatt sets the tone, while the resort carries Hublot signage and keeps time by Hublot clocks. Visitors use the Hublot-Express high-speed chairlift that climbs 954 metres up the mountain to top station. On four occasions since 2017, Hublot has introduced limited-edition watches celebrating the loyal bond that ties Hublot and Zermatt together. Hublot’s connections with the art world run deep, too. In 2021, the company celebrated 10 years of ‘Hublot Loves Art’. Daniel Arsham joins the Hublot Family of Ambassadors from the worlds of art and music, alongside luminaries such as Richard Orlinski, Takashi Murakami, Maxime Plescia-Buchi, Lang Lang and Samuel Ross. 예술 & 음악 다니엘 아샴 더 알아보기 최신 뉴스 HUBLOT UNVEILS THE CLASSIC FUSION CHRONOGRAPH BRONZE BROWN: A US E-COMMERCE EXCLUSIVE New York, United States – [October 16, 2025] – Celebrated for its warm sheen and unmistakable character, bronze has long captivated artisans and watchmakers alike. The Classic Fusion Chronograph Bronze Brown pays homage to that heritage in a watch that feels both classic and modern, raw and refined. Building on the success of the original Classic Fusion Bronze Brown, this second edition introduces the chronograph complication—adding contemporary precision to an age-old material. Limited to just 30 pieces and available exclusively through Hublot’s U.S. e-commerce platform, this chronograph is not only an instrument of precision, but a statement piece that evolves uniquely with every wearer. 더 알아보기 위블로와 다니엘 아샴, MP-17 아샴 스플래시 공개 : 진화하는 예술적 오롤로지 2025년 10월 9일, 싱가포르 – 스위스 럭셔리 워치메이킹의 선구자 위블로가 미국의 저명한 아티스트이자 위블로 앰버서더인 다니엘 아샴과의 지속적인 파트너십을 통해 또 한 번 도약합니다. 바로 MP-17 MECA-10 아샴 스플래시 티타늄 사파이어입니다. 변형 가능한 포켓 워치 MP-16 아샴 드로플릿의 성공에 이어, 이번 신작 역시 다시 한번 워치 디자인의 공식을 새롭게 써 내려갑니다. 물의 역동적인 본질, 유기적인 형태, 그리고 투명성에서 영감을 받아 탄생했습니다. 더 알아보기