7 October 2020 AJAX REMAINS ON HUBLOT TIME UNTIL 2023 The Swiss luxury watchmaker proves once again its love for football! Hublot and Ajax have extended their long-term agreement until the 2022/23 season. Both parties announced the extension of their partnership in the presence of Ajax Amsterdam player Perr Schuurs and Commercial Director of Ajax, Menno Geelen in the Hublot Boutique Amsterdam. Hublot remains both Official Sponsor and Official Timekeeper of Ajax. On behalf of Hublot Schaap en Citroen Jewellers CEO, Mark van Nieuwkerk, signed the contract in the Hublot Boutique Amsterdam. The collaboration with Schaap en Citroen Juweliers, Hublot's exclusive retailer in the Netherlands, will also be extended. Since 2011, the collaboration with Ajax has ensured overwhelming success in brand awareness for Hublot in the Netherlands. This also contributed to the opening of the Hublot Boutique Amsterdam at P.C. Hooftstraat 142 in 2018. Alongside Chelsea, Juventus and SL Benfica, Ajax Amsterdam is the fourth European club to be part of Hublot's squad. “Hublot has been a highly valued partner for almost ten years now. Hublot has been the first luxury brand to invest in football in 2006, and today the brand is present in all the big competitions as well as all the important clubs, and we are proud to be among this outstanding international line-up. ” Menno Geelen Commercial Director of Ajax “Since our partnership began in 2011, Ajax has continued to shine as one of Europe’s most exciting teams, and one with consistently promising young talent, thereby naturally leading us to renew our partnership for another 3 years. ” Ricardo Guadalupe CEO of HUBLOT LATEST NEWS HUBLOT WELCOMES TWO MICHELIN STAR CHEF JORGE VALLEJO AS FRIEND OF THE BRAND Mexico City, Mexico, September 23rd 2025- Hublot proudly announces the addition of Jorge Vallejo, one of the world’s most acclaimed chefs, as its new Friend of the Brand. Alongside his wife Alejandra Flores, Vallejo founded Quintonil, the restaurant that for over a decade has woven a dialogue between the memory and the vanguard of Mexican cuisine, bringing his culinary vision to the highest international standards. In 2025, Quintonil was awarded two Michelin stars and ranked third in The World’s 50 Best Restaurants, cementing its place as a global gastronomic reference. learn more HUBLOT AMBASSADOR AND FOOTBALL CHAMPION KYLIAN MBAPPÉ UNVEILS THE NEW CLASSIC FUSION CHRONOGRAPH UEFA CHAMPIONS LEAGUE TITANIUM September 9th 2025, Nyon – In football, timing is everything. Since 2015, Hublot has been the Official Watch of the UEFA Champions League, measuring greatness, second by second, goal by goal, glory by glory. To celebrate 10 years of unforgettable moments, Hublot introduces the Classic Fusion Chronograph UEFA Champions League Titanium, a limited-edition timepiece that kicks off the 2025/26 season in style, available in just 100 pieces. Dressed in legendary blue. Powered by the spirit of champions. learn more
