9 April 2024 THE SQUARE BANG UNICO REINVENTED IN MAGIC GOLD Hublot is unveiling two new Square Bang Unico models, combining scratch-resistant Magic Gold with the powerful features of the new icon. The Square Bang was designed as an everyday piece. This is why it was originally made from titanium. Since then, the piece has found its place, its public, and its fans. And there are many among them that do not want to have to choose between durability and luxury, resilience and the lustre of gold. Two new references of the Square Bang Unico in Magic Gold were, of course, the natural next step. They have been unveiled today at Watches & Wonders. The piece retains its extraordinary design: a solid square with rounded corners, the bezel punctuated with the 6 signature Big Bang screws. It also has this icon's skeleton dial, lugs on either side of the case, and the integrated "One Click" bracelet which allows it to be changed at will. But its strongest feature remains this bezel. In watchmaking, the bezel is always approached with great care. It needs to be as slim as possible, so it is not too vulnerable to impacts. For this new Square Bang, the stance is radically the opposite. The bezel is massive and protruding. It powerfully underscores the geometry of the case. It extends generously away from it. It is clearly functional, supporting the six H-shaped screws which attach it securely to the case. And it is as lustrous as it is practical: made from solid Magic Gold, it is the framework within which the Unico, a bicompax manufacture date and chronograph movement, shines. Its lustre is that of Magic Gold. Developed and patented by the Manufacture, Magic Gold is the first and only 18-karat gold alloy in the world to be completely scratch-resistant, even when leading an extremely active lifestyle. This scratch-resistance is due to its hardness of almost 1000 Vickers, compared to 400 Vickers for standard 18-karat gold and 600 Vickers for hardened steels. Only diamond can boast a greater hardness. This ensures it retains its beauty, lustre and polished finish over time. A genuine revolution in the world of precious metals, and its authenticity is duly certified: Magic Gold is an 18-karat gold verified by the Central Office for Precious Metals Control. Its reflections highlight the geometry of the Square Bang. The bezel is worked across all three dimensions: in terms of height with the generous thickness of gold; sides which are slightly concave, leading to a domed surface. The edges are soft. The piece, crafted from a solid block of gold, is completely polished. This is a unique feature, exclusive to this Square Bang: normally, bezels are rarely this large and polished, as they would be vulnerable to scratches. But as Magic Gold is scratch-resistant, Hublot has enjoyed free rein when designing this bezel, both in volume and surface finish. “Twelve years ago, Hublot invented scratch-resistant 18-karat gold and named it Magic Gold. This now needs no introduction. Today, it is part of Hublot's DNA. The Square Bang? Again, the same debate: no-one expected us to attempt this. But, of course, that's exactly what we did. And the Square Bang Magic Gold will now also become a key part of Hublot's history.” Ricardo Guadalupe HUBLOT CEO 최신 뉴스 THE WORLD’S MOST FAMOUS AND PAMPERED FELINE CHOUPETTE STARS IN HUBLOT’S BIG BANG 20TH ANNIVERSARY CAMPAIGN Nyon, Switzerland, 2nd May 2025 – The internet’s reigning feline icon, Choupette, has landed her most unexpected role with luxury’s most polarizing watch brand Hublot. The Swiss watchmaker has tapped fashion’s famously pampered cat to celebrate its 20th anniversary of the iconic Big Bang collection. 더 알아보기 BIG BANG NIGHT: 킬리안 음바페와 우사인 볼트, 위블로 아이코닉 모델 빅뱅의 20 주년을 함께 기념하다. 제네바, 2025년 4월 3일 – 위블로가 워치스 앤 원더스 페어 (Watches & Wonders)의 일환으로 제네바 아레나에서 아이코닉한 빅뱅의 20주년을 기념하는 특별한 밤에 위블로의 앰버서더인 킬리안 음바페와 우사인 볼트의 기념비적인 첫 만남이 이뤄졌습니다. 이 잊을 수 없는 기념 행사는 위블로의 선구적인 정신을 기리는 동시에 브랜드의 DNA인 “아트 오브 퓨전”을 담아낸 의미있는 순간이었습니다. 더 알아보기