9 April 2024 THE SQUARE BANG UNICO REINVENTED IN MAGIC GOLD Hublot is unveiling two new Square Bang Unico models, combining scratch-resistant Magic Gold with the powerful features of the new icon. The Square Bang was designed as an everyday piece. This is why it was originally made from titanium. Since then, the piece has found its place, its public, and its fans. And there are many among them that do not want to have to choose between durability and luxury, resilience and the lustre of gold. Two new references of the Square Bang Unico in Magic Gold were, of course, the natural next step. They have been unveiled today at Watches & Wonders. The piece retains its extraordinary design: a solid square with rounded corners, the bezel punctuated with the 6 signature Big Bang screws. It also has this icon's skeleton dial, lugs on either side of the case, and the integrated "One Click" bracelet which allows it to be changed at will. But its strongest feature remains this bezel. In watchmaking, the bezel is always approached with great care. It needs to be as slim as possible, so it is not too vulnerable to impacts. For this new Square Bang, the stance is radically the opposite. The bezel is massive and protruding. It powerfully underscores the geometry of the case. It extends generously away from it. It is clearly functional, supporting the six H-shaped screws which attach it securely to the case. And it is as lustrous as it is practical: made from solid Magic Gold, it is the framework within which the Unico, a bicompax manufacture date and chronograph movement, shines. Its lustre is that of Magic Gold. Developed and patented by the Manufacture, Magic Gold is the first and only 18-karat gold alloy in the world to be completely scratch-resistant, even when leading an extremely active lifestyle. This scratch-resistance is due to its hardness of almost 1000 Vickers, compared to 400 Vickers for standard 18-karat gold and 600 Vickers for hardened steels. Only diamond can boast a greater hardness. This ensures it retains its beauty, lustre and polished finish over time. A genuine revolution in the world of precious metals, and its authenticity is duly certified: Magic Gold is an 18-karat gold verified by the Central Office for Precious Metals Control. Its reflections highlight the geometry of the Square Bang. The bezel is worked across all three dimensions: in terms of height with the generous thickness of gold; sides which are slightly concave, leading to a domed surface. The edges are soft. The piece, crafted from a solid block of gold, is completely polished. This is a unique feature, exclusive to this Square Bang: normally, bezels are rarely this large and polished, as they would be vulnerable to scratches. But as Magic Gold is scratch-resistant, Hublot has enjoyed free rein when designing this bezel, both in volume and surface finish. “Twelve years ago, Hublot invented scratch-resistant 18-karat gold and named it Magic Gold. This now needs no introduction. Today, it is part of Hublot's DNA. The Square Bang? Again, the same debate: no-one expected us to attempt this. But, of course, that's exactly what we did. And the Square Bang Magic Gold will now also become a key part of Hublot's history.” Ricardo Guadalupe HUBLOT CEO 최신 뉴스 원 클릭 썸머 모드 2025년 6월 5일, 미코노스 – 이번 시즌 절대 놓쳐선 안 될 단 하나의 순간, 바로 빅뱅 유니코 썸머 2025 출시와 함께 펼쳐진 위블로의 잊지 못할 썸머 이벤트입니다. 2017년부터 위블로는 여름의 활기를 지닌 지중해 최고의 핫스팟을 따라 브랜드 특유의 대담한 에너지를 전해왔습니다. 그 여정을 이어 미코노스에서는 위블로 앰버서더이자 세계에서 가장 빠른 사나이, 우사인 볼트, 그리고 DJ 트리오 메두사의 멤버이자 프랜드 오브 더 브랜드인 마티아 비탈레가 함께 참석해, 프레스, VIP, KOL, 그리고 위블로 패밀리와 함께 여름 축제의 서막을 열었습니다. 태양빛을 머금은 오렌지와 지중해의 블루 컬러로 물든 이번 빅뱅 유니코 썸머 2025는 끝없이 펼쳐진 햇살 아래의 나날, 발끝으로 느껴지는 따뜻한 모래, 그리고 잔잔한 파도 소리를 고스란히 담아냅니다. 더 알아보기 BRUTALIST IN SPIRIT. PRECISION BY DESIGN FIFTH AVENUE, NEW YORK – MAY 28th, 2025 – Concrete—once a symbol of Brutalism and big infrastructure—has become a pillar of high design, continually reimagined for its texture, tonality, and radical versatility. In the hands of artists, architects, and designers, it’s gone from raw and utilitarian to refined and expressive. With the new Big Bang MECA-10 Concrete Jungle, Hublot transforms this iconic material into a bold new expression of watchmaking—fusing horology with urban grit in a tribute to New York City’s skyline, street culture, and soul. 더 알아보기