18 March 2024 RENOWNED ARCHITECT MA YANSONG NEW FRIEND OF THE BRAND MA Yansong’s architecture and Hublot’s watchmaking share a common vision of transforming their art into an interactive, 3D experience, fusing the natural and the human-made, creating advanced designs with an affinity for Nature. MA YANSONG AT ONE WITH NATURE MA Yansong, the visionary Founder and Principal Partner of MAD Architects (2004), redefines architecture with a focus on emotional and spiritual needs, blending humanity and Nature. Born in Beijing in 1975, MA set up his own practice two years after achieving his Masters from Yale. He has spent 20 years gaining international acclaim for his imaginative and human centric designs. His renowned projects – including the Harbin Opera House and Absolute Towers – showcase a unique symbiosis of the natural and human-made. MA, the first Chinese architect to win an overseas landmark project, sees architecture as a medium to reconnect people with Nature, fostering respect and harmony. MA has garnered admiration through his masterfully crafted, spatiotemporal, sculptural forms disappearing into the city and landscape; forms that are driven by intuition, expression and emotion. “As Hublot welcomes MA Yansong as a Friend of the Brand, his fusion of storytelling, cultural exploration and architectural innovation aligns seamlessly with our commitment to a future which celebrates designs that are bold and imaginative, continuous and fluid, complex and three-dimensional. His mission to explore and contribute to the ideal future of living, along with his advanced designs conceived with an affinity for Nature, echo the contribution we would like to bring through watchmaking. He is a source of inspiration in his unique and different way of building bridges between Nature & Humanity, creating buildings as constructed Nature.” RICARDO GUADALUPE HUBLOT CEO “Hublot & I share the conviction that architecture and watchmaking are not just about buildings or watches, but instead both involve massive relearning to become non-conformists. My first, unique and different approach to architecture is a methodical exploration of humanity, Nature and creativity. In the way Hublot explores the wealth of natural materials, we share this belief in a symbiosis between the natural and human-made. We believe in design more responsive to human emotion, placing equal emphasis on technology and Nature. ” MA YANSONG ARCHITECT FIRST. UNIQUE. DIFFERENT IN HIS OWN WAY In terms of what makes MA’s vision and work first, unique and different in his own way, there is also a strong connection to how MA and Hublot envision their contribution to the future of both architecture and watchmaking. Innovative fusion of tradition and modern design MA Yansong distinguishes himself through a unique sense of aesthetic appeal inspired by traditional Chinese elements and modern design principles. Breaking barriers through innovation and distinctiveness As an architect, MA Yansong is celebrated for pushing boundaries, embracing innovation and shaping a distinctive narrative in the world of contemporary architecture. Organic forms challenging conventional norms His architecture is characterized by organic, flowing forms featuring neutral skins, in perpetual continuation of the site and natural landscape, challenging conventional norms. Rethinking design to be at one with Nature MA's creations often evoke a sense of harmony with nature, integrating buildings into their surroundings and environment, fostering a sense of unity. MA Yansong creates buildings of freedom that rethink our fellowship with Nature 최신 뉴스 위블로 앰배서더이자 축구 챔피언인 킬리안 음바페가 새로운 CLASSIC FUSION 크로노그래프 UEFA 챔피언스 리그 티타늄을 공개합니다 2025년 9월 9일, 니옹 – 축구에서 중요한 건 결국 타이밍입니다. 2015년부터 위블로는 UEFA 챔피언스 리그의 공식 타임키퍼로 함께하며 초마다, 골마다, 영광마다 위대한 순간들을 기록해왔습니다. 잊지 못할 10년을 기념하며, 위블로는 2025/26시즌의 시작을 알리는 리미티드 에디션 클래식 퓨전 크로노그래프 UEFA 챔피언스 리그 티타늄을 선보입니다. 전설적인 블루 컬러를 입고, 챔피언의 정신을 품은 이 시계는 전 세계 단 100피스 리미티드 에디션으로 출시됩니다. 더 알아보기 패트릭 마홈스, 위블로의 엘리트 대열에 합류 NFL 슈퍼스타 패트릭 마홈스가 위블로의 앰버서더로 선정되어, 그의 경이로운 기록과 놀라운 업적을 하이엔드 워치 메이킹으로 선보입니다. 9월 3일, 스위스 니옹 – 대담한 디자인과 탁월한 장인정신으로 전 세계적인 사랑을 받는 스위스 럭셔리 워치메이커 위블로가 NFL 캔자스시티 치프스의 쿼터백이자 슈퍼볼 3회 우승에 빛나는 패트릭 마홈스를 브랜드 앰버서더로 새롭게 맞이합니다. 현대 스포츠계에서 가장 혁신적이고 영향력 있는 인물 중 한 명인 마홈스는 위블로가 지향하는 혁신과 탁월한 정신을 그대로 반영하며, 브랜드의 파트너십 및 타임피스 철학과 완벽한 조화를 이룹니다. 더 알아보기